Masco Corp. has announced the establishment of Masco Ventures, which invests in companies that advance Masco's commitment to innovation. Masco Ventures is a $50 million venture capital fund focused on startups that are strategically relevant to Masco’s industry-leading brands.

The fund will target investments in products and services that improve water management, create a connected in-home experience, enhance Masco's customer service, and provide different ways to reach new and existing end-use customers of the company's products. The focus will be on partnering with startups to improve the way consumers experience and enjoy their homes, from making renovations and repairs faster and more affordable, to providing better quality water and preventing damage.