In 2019, PHCPPros launched the "Millennials On The Move" honorary listing in Plumbing Engineer, PHC News and The Wholesaler magazines. The listing was created to shed light on what is now the largest generation in the workforce, while also launching bigger conversations on topics such as industry recruiting, talent retention, leadership development and more. This year, PHCPPros is expanding that conversation outside of our industry with a convenient roundup of the millennial news, stories, and trends that catch our attention each month.

You'll find that a majority of this month's conversation around millennials centered on personal finance. We read multiple sources reporting that many millennials are saving more money than they were before COVID-19 hit. (It's likely this cohort of millennials weren't affected by pandemic pay cuts or unemployment, though.) Additionally, multiple sources have reported wine consumption is up among millennials, but the wine industry has yet to catch up with its marketing efforts. Finally, keep reading to find out what one millennial therapist says is the top "simple yet profound" gift to give others this year!

Millennial News, Trends and Stories

Millennial Money: De-Stress Holiday Debt With a Payoff Plan, Washington Post

Millennial Therapist Shares the No. 1 Gift She’s Giving Young People This Year: ‘It’s Simple Yet Profound’, CNBC

Millennials and Gen Z Could Save the Wine Industry, Wine Enthusiast 

Millennials Are Into Wine, but the Industry Hasn’t Figured That Out Yet, Washington Post

What You Should Know About Marketing to Millennials and Gen Z, The Business Journals

Gen Z and Millennials Lead ‘Retail Investing’ Trend – Owning up to 25 Percent of the Stock Market, Yahoo News

New Vacation-Homes Sites That Cater to Millennials, The Wall Street Journal

Latest TikTok Trend Has Millennials Revealing Their True Colors: 'Who Wants to Play?', Yahoo News

Gen Z Incomes Predicted to Beat Millennials’ in 10 Years and Be ‘Most Disruptive Generation Ever’, CNBC

One Silver Lining of the Pandemic: Millennials Are Saving More, Business Insider

In Their 20s and Saving for Retirement: How It Started, How It’s Going, New York Times

The Millennial's Guide to Post-Lockdown Financial Planning and Investment, Glamour UK

This content is being provided as a convenience and for informational purposes only. Some content will be of a more opinion-based nature. PHCPPros does not necessarily endorse or approve the views expressed within the content provided or the sources in which they originate.