Ruud, part of the Rheem family of brands, just received a major website overhaul. The central focus of the new www.Ruud.com is on the website’s ease of navigation on mobile devices.

The site features mega menu navigation, which makes it easier to find the information in fewer clicks. Each page also contains a call to action, driving the consumer to a product page or to find a contractor for service and installation.

In addition, the site features a stronger focus on lead generation for Ruud contractors and Pro Partners. Included is a completely revamped dealer locator tool which was built specifically to drive more digital sales leads to the front lines of Ruud’s core business – the contractor.

“This is an exciting time for Ruud,” said Bill Alderson, corporate director, marketing and digital services. “Along with the enhanced website, the Ruud-brand also has a redesigned secure customer portal (MyRuud.com) and a new mobile application to make getting information faster while away from the office. Creating mobile-friendly offerings was a top priority when designing the website, app and customer portal.”