In July 2020, Van Meter’s strong brand story got the attention from MSN.com and was recognized as the most-loved company in the state of Iowa, along with the many global and national brands that were recognized in other states.   

R.L. Van Meter and R.W. Lemley founded The Van Meter Co. in Cedar Rapids, Iowa, just before the start of the Great Depression in 1928. Now, more than 90 years later, 500-plus employee-owners remain committed to service and treating each other as family. Van Meter has proven to be more than just electrical products and distribution; its culture has produced a shared purpose that creates lasting value for those it serves. By empowering its people, each employee-owner understands the mission to help grow their business, nurture relationships, develop innovative services, and deliver best-in-class products. The grounded nature of its people is second to none; Van Meter is a small company with a big heart.

Van Meter Vice President of Marketing Karmen Wilhelm shared that Van Meter is intentional about putting people first and staying connected in the industries and communities it is privileged to serve. And, as a result, it has been named a Top Workplace for eight consecutive years in the state of Iowa, won various vendor and customer awards, been recognized regionally for ‘the coolest place to work,’ and been awarded various AD accolades through the years.

“Van Meter has big aspirations, and never stops focusing on continuous improvement and innovation. It all starts with loving our people,” Wilhelm said.

Through the culmination of these efforts, Van Meter has built a strong brand story, proving that it is much more than just a business, from its happy employees, satisfied customers, and strong vendor relationships; they all feel the love.

AD Chairman and CEO Bill Weisberg commented that Van Meter is a fantastic example of what makes independent distributors best-in-class businesses.

“We feel the love, too,” Weisberg said. “No matter what size, AD members do big things. I am exceptionally proud of Van Meter for being recognized with companies of this stature. The combination of great people, unparalleled service, superior products, customized solutions, and forward-thinking mindset is what sets them apart.”

For Lura McBride, president and CEO of Van Meter Inc., the team at Van Meter is what makes the company so extraordinary.

“There might not be a more humbling compliment for our company,” she said. “‘Most loved,’ what an honor to be a part of an organization that is making this kind of emotional impact on our people, our partners and our communities. I love this great company!”