The Dwyer Group, Inc. has hired Cody Pierce to the position of senior vice president of marketing.

Pierce will report to chief strategy and marketing officer Lisa Zoellner and help guide marketing functions.

“Cody brings us a wealth of marketing expertise in the consumer space with a long and successful track record growing and supporting incredible franchise brands,” Zoellner said. “His knowledge and the ability to help direct our growing marketing team will have an incredible impact on the leadership position our service brands will command on the road ahead.”

Pierce has held marketing management roles for almost 20 years. Most recently, he served as the vice president of marketing for Pizza Ranch, guiding national and local marketing for the chain’s 195 locations across the country. Prior to that he was the director of franchise marketing for Gold’s Gym International, overseeing more than 550 domestic locations accounting for more than $1.2 billion in annual revenues. He also worked at CiCi’s Pizza Enterprises and has national marketing and advertising awards to his credit.

Pierce holds a bachelor’s degree in communication, advertising and public relations from Stephen F. Austin State University and a master’s degree in business administration from the University of North Texas.