ServiceTitan, a cloud-based platform that helps residential plumbing, HVAC and electrical home service companies manage and grow their businesses, released a new infographic detailing how a company’s call conversion rate, not call volume, is what really drives success in the home service industry. 

The infographic features key statistics and eye-opening figures illustrating how prepared CSRs, knowledgeable field technicians, and reliable operational software work together to turn inbound calls into loyal customers.

“Our experience working closely with some of the nation’s best HVAC, plumbing and electrical business owners has proven the importance of increasing call bookings,” said Ara Mahdessian, CEO and co-founder of ServiceTitan. “This new infographic showcases just how important high conversion rates are for building a strong customer base and revenue – especially in an industry where excellent customer service means as much as technical expertise.”

“If a home service business owner is focused on tracking call counts from a marketing campaign, they’re failing to track what really matters – revenue based on call conversions,” Mahdessian continued. “We created this infographic to put the facts regarding conversion rates into a visual medium and stress the importance of tracking what really drives business development.” 

For more information about ServiceTitan, visit www.ServiceTitan.com. Click image below to view a larger copy.