Globe Union Industrial Corp., parent company of Gerber Plumbing Fixtures, has announced the integration of the Danze by Gerber products into the Gerber brand family. Gerber Plumbing Fixtures is a leading manufacturer of vitreous china plumbing fixtures, faucets, and fittings for the residential, commercial and hospitality construction markets. The company will debut a unified Gerber brand showcasing decorative, high-performance, high-efficiency and eco-friendly plumbing products at the annual Kitchen & Bath Industry Show (KBIS) in Las Vegas from Jan. 20-23, 2020.

 

The organization plans to go to market with a single brand voice and introduce all new products exclusively featuring the Gerber brand name, while executing a running change for the transition of existing Danze by Gerber products. Gerber is dedicated to facilitating this change as efficiently as possible, taking the unique needs of its customers and partners into consideration throughout the process.

 

"The Gerber brand has strong equity in the market," said Keith Yurko, CEO, Gerber Plumbing Fixtures. "The strategic shift to a single brand will align with the positioning of Gerber as a decorative solution with inspired designs and a reputation for innovative, reliable performance – all at an exceptional value."

 

"We are excited for the future of the unified Gerber Plumbing Fixtures brand," said Tony Favilla, vice president of sales and marketing, Gerber Plumbing Fixtures. "The integration allows us to better position our teams and partners for collective success."

 

Gerber will roll out a brand refresh, including a new, consolidated corporate website, in early 2020 as part of the ongoing commitment to deliver a superior customer experience.

 

For nearly a century, Gerber has established a brand synonymous with quality and endurance in the plumbing fixtures industry. In 2020, the company will introduce a new bath collection, new bathroom products, and a new kitchen collection — alongside successful new in-market products, including the Viper Toilet-in-a-Box, complementary line of pull-down prep faucets, and the beautiful Avian Bath Collection consisting of 36 products.