Schmitt ProfiTools Inc. (SPI), an e-commerce software, product content, and catalog provider in the HVACR, plumbing and electrical industries, has announced the promotion of Jennifer Schmitt as the company’s new president. Holding nearly 25 years of experience in sales and operations within SPI, Schmitt represents the next generation of leadership for the family-owned company.

“We are excited that Jennifer will continue to guide the SPI Company and brand in the industry that we have so proudly served for over 30 years,” said SPI CEO Glenda Schmitt.

SPI is one of the only significant product content and e-commerce providers in the industry that produces all content creation and software development within the United States.