Jackel Inc., a leading U.S. manufacturer of rough plumbing products, officially launched its initial offering of sump and sewage pumps and unveiled its new logo and brand image on Sept. 3. Since 1972, Jackel has provided the plumbing and wastewater industries with top quality, professional products and excellent customer service.

“Jackel is proud of our ability to serve the Industry with highly qualified associates, outstanding product quality, product features and purpose that the professional contractors appreciate,” said Jackel President and CEO Craig Nowicki.

Jackel now offers top quality sump and sewage pumps and pump systems to complement its existing basin and check valve offering. Jackel is working with domestic and international partners to create its initial pump and pump system offering. With many millions of basins and covers sold and many, many millions of check valves sold, Nowicki likes to state, “Failure is not an option for Jackel products. Our customers have trusted Jackel products since 1972. We want that trust to continue with our pumps.”

Nowicki explained the new company branding strategy, “The new Jackel brand image is bold, professional and modern. It consists of a new logo and colors with a refreshed website (www.jackelinc.com) to create a common brand identity. These changes are part of our strategy to present a consistent image across all products and distribution channels. Jackel is a professional brand and our knowledge, expertise and values are demonstrated in the new look.”