Articles by Heather Ripley

Marketing Building Momentum

Attract Attention for Your Business and Charity

Your chances of getting your charitable giving story in front of the public are far better when it’s created and promoted correctly.

November 1, 2021

Heather Ripley

During the winter holidays, it’s hard for plumbing and HVAC service businesses to gain attention and new customers...

Momentum Building Marketing

Preventing a Crisis Communications Nightmare

It’s always better to avoid a crisis than try to fix it after the fact.

October 5, 2021

Heather Ripley

One of the worst situations your home service business can find itself in is being blindsided by an onslaught of negative attention.

Marketing Building Momentum

Fine-Tune Your Home Service Image

Your company can either be top of mind in your market or at the bottom rung of the ladder to success. Which would you prefer?

September 3, 2021

Heather Ripley

Home service businesses rely on word of mouth and the goodwill of clients.

Marketing Building Momentum

Standing Out from the Crowd

Use public relations to differentiate your home service brand in a crowded market.

August 9, 2021

Heather Ripley

Competing in a crowded market is tough. Keeping a plumbing business on target takes work, and each day is a new battle to stand apart from your competitors.

Marketing Building Momentum

Set Your Home Service PR Goals Early

It’s important to start setting your PR targets as soon as possible, even if you need some additional time to decide how to quantify them.

July 2, 2021

Heather Ripley

In business and life, it’s easier to hit the bullseye if you’ve set a target. When it comes to home service contractors, setting targets should be second nature.

Marketing Building Momentum

Is PR Part of Your Marketing Budget?

Use it to cultivate the image of the business and its owner as experts in the market.

June 1, 2021

Heather Ripley

Use it to cultivate the image of the business and its owner as experts in the market. Potential customers view an article by a credible third party as more trustworthy than an ad. PR is a way to generate this kind of earned media exposure.

Marketing Building Momentum

What's Your Story?

Focusing your key messages with public relations.

May 7, 2021

Heather Ripley

Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.

Marketing Building Momentum

6 Ways to Maximize Your Company Anniversary with PR

A good strategy for many businesses is to share your history and accomplishments in various ways throughout the year.

April 2, 2021

Heather Ripley

Regardless of how long your company has been in business, your company’s anniversary is a great way to share your success with existing and future customers.