AI-generated deepfake videos, photos and audio files can spread misinformation very fast.

The PHCC CONNECT 2024 will be held in Birmingham, Alabama, Oct.7-10, at the Birmingham Jefferson Convention Complex, with a slightly different schedule than past events.

The key to optimizing your home service business lies not in constantly chasing new opportunities but in harnessing the power of something much simpler: consistent execution and strong communication.

Your company’s ethical standards help guide your employees while giving your customers insight into how you conduct business. A well-planned PR campaign will help craft the right message so everyone knows what makes your company special.

While the core competencies for home service contractors remain almost untouchable, there are some advancing technologies that complement the industry and can even strengthen it. 

Like ancient gladiators, contractors must exhibit weapons  (technical prowess) and armor (business acumen) to succeed. Understanding true costs, pricing services properly and running a business profitably will win the day.