Moen has launched an all-out social campaign in order to enhance its job recruiting efforts for its newly-created position of Water Director.

The position will focus on understanding the emerging challenges and opportunities surrounding water and work to engage the company with organizations in the effort to make each and every interaction with water more meaningful.

“While it may seem odd to do a public campaign for an open position, finding the perfect person for this job may be a little tricky,” said Mark-Hans Richer, senior vice president, chief marketing and innovation officer, Fortune Brands Global Plumbing Group. “We want anyone who’s qualified and is as passionate about water as we are to apply – regardless of their background. The Water Director could be an academic who’s studied water issues, an engineer whose career has been focused on infrastructure or an environmental journalist; we aren’t confining the search to our industry.”

Moen will also utilize the Water Director to obtain real-time insights from organizations in order to better understand the opportunities in which the company can improve experiences with water.

The search for the Water Director comes on the heels of Moen’s new advertising campaign and initiative to create experiences with water every day. Discover more about the campaign online at moen.com/waterdesignsourlife.

Visit www.moen.com/waterdirector.