The AXOR brand, a brand of the Hansgrohe Group, has launched a new, dedicated, U.S. website. Shining the spotlight on the company, the site - www.axor-design.com - offers a digital design experience. Anchored by several core feature areas, the online resource is tailored for discerning and design-savvy consumers, as well as design professionals. Features include practical considerations, such as product collection overviews and interactive customization tools, as well as inspirational content, such as project reference galleries and complementary editorial exploring art and culture.

Lauren Batts, Marketing Communications Manager said: “The AXOR brand continually redefines aesthetics, water design and functionality in the creation of its exclusive, one-of-a-kind products and collections. Conceived and crafted to the highest aesthetic and technological standards, the development process has resulted in truly iconic and architecturally significant products. From the numerous collections with designers like Philippe Starck, to the creation of boundary-breaking water prototypes, ‘AXOR WaterDream’ projects and concepts, the AXOR brand has made an impressive mark on the design world for 25 years. The new site’s sophisticated, design-forward interface celebrates this exceptional brand heritage.”

The new website’s Core Areas include: Products: Bathroom collections, ranges & product overview; Tailor-Made: Customisation and bathroom planning with AXOR; Inspiration: Bathroom and kitchen inspiration from AXOR; AXOR Storybook: Architecture and design in bathrooms and kitchens; and AXOR Brand: Philosophy, showrooms, designers and AXOR WaterDreams.

Visit www.axor-design.com