Several recent homeowner surveys from the National Association of Home Builders, American Institute of Architects and Meredith Corp., confirm that regardless of age or income, consumers are willing to spend more money to enhance their kitchen or bathroom than on any other room in the house.

The surveys also reveal that different subgroups have different priorities and preferences. That information can help designers and kitchen and bath remodelers tailor their marketing and service offerings to particular clientele.

More details here.