Advance Plumbing & Heating Supply, a fourth-generation plumbing and heating supply company that still operates from its original Detroit location, received $100,000 in grant funding from Detroit’s Motor City Match program.

Advance recently bought a former car dealership building in Detroit’s Midtown district and plans to spend $1.76 million to turn the space into a decorative plumbing and heating showroom.

"The showroom will complement our current business model that is plumbing," said Jeffrey Moss, Advance Plumbing president to Crain’s Detroit Business. "All big cities have showrooms like this, but not Detroit, because it didn't warrant it. Now the city is in a position to successfully support a showroom. We will feature many of the goods people who are restoring properties downtown need."

Since starting last year, Motor City Match has received more than 2,000 applications from businesses and building owners in Europe and across the United States. The program has awarded $1.5 million in grants in its three rounds, which resulted in $10.5 million in investments in neighborhood small business.

More details here.