HARDI announced its speaker lineup for the Marketing & Sales Focus Conference, March 20-22 in San Diego.

New to the 2016 Focus Conference format are keynote speakers, with one highlighting each of the four conferences.

“The Focus Conference format has been overwhelmingly supported by HARDI members since its launch in 2013,” said Emily Saving, HARDI vice president, professional and program development. “Its success has allowed us to move into the next phase and add this keynote session, further increasing the value of these events.”

The Marketing & Sales Focus Conference boasts the following eight speakers:

Jack Uldrich (Keynote)

• The Big AHA: How to Future-Proof Your Business Against Tomorrow’s Transformational Trends, Today

No one can predict the future, but Jack Uldrich can help you prepare for it. A global futurist, speaker and best-selling author, Uldrich will outline ten trends transforming businesses and identify a series of concrete actions attendees can take today to future-proof their business models, business leaders, their customers and themselves against “the tides of tomorrow.”

Lois Kelly

• 14 ½ Ways To Use Persuasion Science To Rocket Boost Marketing and Sales Outcomes

Lois Kelly, co-author of the best selling Rebels at Work: A Handbook for Leading Change from Within, has helped some of the most respected companies in the world create new ways to launch products, communicate complicated issues, deal with crises, adopt innovative business practices and more. In her session, she’ll translate persuasion science studies into 14 1Ž2 practical ideas that every B2B sales and marketing professional can implement right away to communicate with customers in ways that build trust, speed decisions and improve response rates.

Brian Gardner

• Margin of Victory: Sharpening Your Competitive Edge

Bringing more than 25 years in sales and sales management in industrial markets, Brian Gardner leads this half-day workshop helping you significantly improve your company’s focus, sales processes and systems. This hands-on session will get you thinking about how you are currently approaching your business and will cover the blocking and tackling needed to gain a competitive edge in today’s market.

Ruth Stevens

• Measure and Maximize Your Marketing ROI

Marketers today are asked to demonstrate their value like never before. At the same time, marketing communications have gotten harder than ever to measure. In this fast-paced session, Ruth Stevens, former director of direct marketing for IBM, will teach three useful approaches to measuring and reporting on the results of your marketing investments and lead the discussion on maximizing the ROI of your marketing efforts.

Pierre Barbeau

• Mobile Marketing: Harness Your Digital Assets & Data

Digital devices are transforming the way businesses interact with suppliers, vendors and customers, generating tons of valuable data. In this session, CEO of Moblico Pierre Barbeau will show attendees how to use the data from these digital assets to increase revenue and brand loyalty and create unique and personal experiences.

Emily Saving

• Interactive Peer Session

Sometimes the person with the best answer is the person sitting right next to you. Emily Saving, HARDI vice president,  professional and program development, leads a discussion that brings together both sales and marketing attendees for an interactive session that taps into the power of the collective.

Joe Ellers

• Time and Territory Management

Joe Ellers has already helped dozens of HARDI sales managers improve their results through the Sales Manager Certification Program. In this session, he evaluates the true role of salespeople and presents attendees with simple concepts to better structure their days.

Brad Ritter

• Leveraging the Media

Public relations and media expert Brad Ritter has spent time on both sides of the media — as both a news anchor and public relations professional. Ritter will lead a session on public relations strategies attendees can use to build their profile and sales, teaching attendees how to use public relations to be more proactive in their markets, elevating their company’s profile and ultimately building their sales.

HARDI members can register or get more information on this event at www.hardinet.org.