The National Association of Wholesaler-Distributors (NAW), which is the voice of the 8.2 trillion-dollar wholesale distribution industry, and employs more than 5 million U.S. workers, published the latest chapter in its new Facing the Forces of Change initiative.

"We are thrilled to share insights from Keith Hubbard, president of PACE Supply and member of the NAW Institute for Distribution Excellence Board of Directors, in this latest addition to our Facing the Forces of Change initiative," said Bart Tessel, NAW chief innovation officer. "Along with expertise from Mark Dancer, this new chapter examines how the science of anthropology might help distributors act on customer cultures and behaviors to design human-centric innovations in the digital age," concluded Tessel.

Late last year, NAW announced work on a new and exciting Facing the Forces of Change initiative. NAW is not writing another book or publishing a report. Instead, the association will work with a team of distributor innovators to explore new ideas and create actionable foresight, strategies, and plans for all distributors.

NAW will interview business and innovation leaders from outside distribution and within, looking for insights, experiences, facts, and stories. The association will share our findings as we go through blog posts, live chats, and social media. Its goal is to move beyond publishing reports to reimagine Facing the Forces of Change as a platform for helping all distributors with a continual stream of timely and actionable information.