RIDGID, a part of Emerson’s professional tools portfolio, announced its participation in the WWETT Show, Feb. 21-24, in Indianapolis. RIGID's product team will be providing hands-on demos of their latest drain cleaning and inspection tools, including the new SeeSnake microReel APX designed to optimize inspections. 

Engineered with a lightweight, compact profile for easy portability, the microReel APX features bright LED lights and auto image flip, ensuring clear, upright images. Paired with TruSense technology, this tool delivers the industry’s best in-pipe image and RIDGID invites tradespeople to stop by the RIDGID booth (#1141) to be one of the first to experience it. The product launch coincides with a milestone for the brand as they celebrate over 25 years in diagnostics.

“The RIDGID SeeSnake microReel APX continues to deliver on our promise to help plumbers find, see and pinpoint problem areas in-pipe. It is our latest camera reel to offer TruSense technology, so plumbers have the enhanced data capabilities they need to see and diagnose issues,” said Laura Wolverton, marketing director, underground technologies, RIDGID for Emerson. “WWETT will be a great opportunity for plumbers to test out this new tool’s durability and imaging and see the product firsthand.”

Additional RIDGID tools available for demo during WWETT include: FlexShaft Drain Cleaning Machines, sectional machines, drum machines, jetters, SeeSnake camera systems, locators and pressing tools. Greenlee, also a part of Emerson’s professional tools portfolio, will be joining RIDGID in-booth to showcase select tools, including Knockouts, GSB Series Step Bits, Carbide-Tipped Hole Cutters and the G1 VersiTugger.

Along with product demos, the RIDGID brand has several other interactive booth experiences planned. Attendees can enter to win a SeeSnake 25th anniversary reel and a chance to win a FlexShaft Drain Cleaning Machine being given away each day during the show. The first day of the show will also kickoff entries for the brand’s popular RIDGID Experience, the annual, all-expenses-paid trip has continued to grow in popularity with tradespeople, and the RIDGID WWETT booth will be the first location for attendees to enter for their chance to win a spot.