Following the launch of Rinnai's new e-commerce program, all distributors will be permitted to sell products to authorized e-tailers for the purpose of online consumer sales.

Rinnai America Corp. (RAC) has launched a new e-commerce program that will include, among other things, an authorized e-tailer agreement and an internet minimum advertised price (IMAP) policy.

To qualify, E-Tailers must demonstrate the willingness and ability to provide an exceptional Rinnai-branded online experience. Authorized e-tailers will:

• provide a platform for digital merchandising,
• support consumers with product research and selection assistance, and
• deliver superior customer service.

All authorized e-tailers will be required to sign agreements with RAC that govern the terms of their ongoing participation in the program. Authorized e-tailers will be exclusively permitted to source products through Rinnai's distribution partners and use Rinnai digital assets to sell Rinnai products online.

In conjunction with the authorized e-tailer program, RAC will implement a new internet minimum advertised price (IMAP) policy, covering select Rinnai products. An IMAP policy will ensure a consistent and consumer-friendly experience while preserving the equity of the Rinnai brand across the Internet.

RAC’s current distributor agreement does not normally allow distributors to sell to customers who resell Rinnai products through the internet. However, following the launch of Rinnai's new e-commerce program, all distributors will be permitted to sell products to authorized e-tailers for the purpose of online consumer sales.

In the coming weeks the company will communicate complete program details including our new e-tailer distribution policy. The current list of authorized e-tailers, IMAP policy, and IMAP model level detail will be available at partners.rinnai.us/etailer after Dec. 15.

For more information about Rinnai and the company' product portfolio, visit www.rinnai.us.