Northeastern Supply, plumbing and HVAC wholesaler, has announced the addition of Steve Crawford to its team as its senior digital strategist, eCommerce. 

In this new role, Crawford will be responsible for promoting eCommerce solutions to customers, working on digital strategies to help endorse not only eCommerce solutions but also the company's brand, and helping customers where appropriate to provide software solutions that make it easier for them to do business with Northeastern. Before taking on his new role with the company, Crawford led sales and marketing strategies for both large and small organizations from his start up at 0280 to Sinclair Broadcasting, with 20-plus years' experience.

Northeastern said it is confident that Crawford will take its eCommerce and digital presence to the next level and help grow the company's name within the mid-Atlantic area as a preferred supplier.