Caleffi North America welcomes its new education and training manager, Max Rohr. He will partner with Caleffi representatives to offer product and system design training for engineers, contractors and wholesalers. Rohr has worked in the plumbing and hydronics industry since early childhood with his father, Bob “Hot Rod” Rohr, a well-known Caleffi trainer. After college, Max interned at Caleffi headquarters in Italy for a year.

“I’m excited to be back in the Caleffi family,” said Rohr. “Education isn’t an afterthought at Caleffi; it is in the DNA of the company culture. Now I get to jump back into an exceptional training team. Not everyone gets to work side by side with a Carlson-Holohan Industry Award of Excellence winner to develop training materials,” added Rohr about working with his father. Both father and son are regular contributors to PHC News.

“We have the strongest technical training staff in the industry. The addition of Max to the team solidifies Caleffi’s dedication to providing our customers with the highest quality support and training,” said Roger Corrente, director of sales for Caleffi.

Before rejoining Caleffi, Rohr spent five years at REHAU as marketing and academy manager in Leesburg, Virginia, and five years in an outside sales role with Shamrock Sales in Denver. He holds a bachelor’s degree in behavioral science and health from the University of Utah.