What category does your company fall into?

Here are five stages that help distributors transition into the e-commerce era.

Is your firm falling behind, keeping pace, or making the right changes? 

PHCP industry prognostication is something we all do and rather poorly the further out we stretch the time period.

A little Survey Monkey goes a long way. But instead we find most distributors rely on questionable advice from their peers who, too often, don’t sell that much online either.

It’s in the commodities where e-commerce competition strikes.

Some two-thirds of digital washouts are management’s failure to change the culture of the firm or acquire the skills to make e-commerce work.  

Distributors are getting better at e-commerce, albeit slowly, and not fast enough to head off difficultly with manufacturers.

Executives who understand the need for the sales culture to change and support online technology are less apt to waste their software investment, avoid a digital washout and maintain vendor support.