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Alternative Energy

The Green New Deal

A brief history of energy-efficiency platforms.
November 6, 2018
Max Rohr
The Green New Deal phrase is credited to New York Times columnist Thomas Friedman. In 2007, he wrote an article introducing the idea: “The New Deal was not built on a magic bullet but on a broad range of programs and industrial projects to revitalize America. Ditto for an energy New Deal.
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Momentum Building Marketing

Protect Your Brand Online

Surviving opinions, politics and social media flame wars.
November 6, 2018
Heather Ripley
Word of mouth is a powerful force when customers are looking to hire a plumbing company or purchase software or services.
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Business Uncomplicated

The Ride-Along, Part 2

Ten tips to make the most of your windshield time, and when you are on the job together.
November 6, 2018
Ellen Rohr
Ride-alongs are humbling. Just because you tell your techs to do something doesn’t mean it’s happening. Or even understood. Talking ain’t training. I’ve experienced that brutal reality many times myself.
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Contractor Profit Advantage

Calculate Overhead in Dollars and Cents

A set percentage most likely will not cover your true cost of overhead expenses.
November 6, 2018
Richard DiToma
Except for pure luck, using set percentages does not reflect actual cost. Percentages should not be used as a formula to arrive at your overhead cost.
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Plumbing & Showrooms

The Showroom Staff

Tips for keeping kitchen and bath personnel engaged and productive.
November 5, 2018
Stephanie Azran
The kitchen and bath industry is a small but booming one, dedicated to improving the lives of clients with great products, personalized service and expert advice
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e-commerce

Online Sales, Part Two

The three stages of e-commerce change.
November 5, 2018
Scott Benfield
In our first installment, we reviewed the “ugly” numbers of distributors as online commerce grows; only 2 in 10 distributors show sustainable online progress.
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Investments

The Zen Financial Advisor

I have no control over what the markets will do; I only control how I will respond.
November 5, 2018
Roger S. Balser
The inherent message of the Zen Farmer is that one can never really know where the winds of prosperity will blow or even how they will chart one’s course — or how those winds may guide one’s future.
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