Digital Exclusive: A Guide to Reducing Acquisition Costs With Marketing and B2B eCommerce

Today’s B2C and B2B buyers want accessible, relevant and immediate information whether they are on-the-go, in the office or at home. With evolving customer preferences and behaviors, companies have to evolve and digitally transform if they want to acquire new business and mold them into loyal customers.

In our last blog we illustrated how deploying eCommerce can lower your costs to serve your customers by enabling them to more efficiently self-serve, and it doesn’t end there. In B2B, utilizing eCommerce can also help you reduce your acquisition costs whether looking for new customers within existing accounts, or looking for new companies all together.

In this blog we’ll provide tips for manufacturers and distributors to find new business by utilizing an eCommerce solution that has native B2B functionality built right into the platform.

This blog originally appeared on www.insitesoft.com. Follow this link to continue reading.