The Snowball: A Short Film About Cold Weather and Alcohol

"The Snowball" is a short film created through the collaboration of FCB Health New York, the SAFE Project, and the creative studio LOBO. The film was directed by Mateus de Paula Santos, Tiago Marcondes, and Diogo Kalil.

The short film highlights the increased risk of alcohol consumption during winter months, using a compelling visual metaphor to convey its message.

Watch it below.