Rinnai Corp. is expanding and reinforcing its commitment to trade customers with new and enhanced programs aimed at helping customers grow their businesses and improve their experience with Rinnai.

These programs and services include a Rinnai-backed consumer financing program and the Advanced Comfort Expert (ACE) Dealer Program, which offers added services and benefits to customers who apply and qualify.

In late 2017, Rinnai conducted interviews with several industry professionals to get a better understanding of their perceptions of Rinnai and its current suite of programs. “Nothing beats hearing it firsthand,” said Mark Buss, vice president of marketing. “Hearing what our customers have to say directly is invaluable for us to keep a pulse on our business and to shape how we interact with this key audience.”

Both the consumer financing and ACE Dealer Program will continue to evolve and improve over time based on insights from research like this, and new features, programs and services will be added and optimized to provide the best offering possible to trade customers.

Rinnai’s consumer financing program offers trade customers a powerful way to close more sales and increase the average ticket of every job. With four flexible financing options, ranging from six months all the way up to 120 months, trade customers can offer consumers a fast, easy and secure way to finance Rinnai purchases and other projects as well.

“The consumer financing program is a great benefit to both our trade customers and end consumers,” Buss said. “For consumers, it’s an opportunity to fund their entire home improvement project, not just their Rinnai product. It’s great for the trade customers too, though, because it helps to increase total ticket price of the job. We’ve seen the average ticket go up more than $1,200 with our finance options compared to cash sales or a competitive program.”

Rinnai’s ACE Dealer Program offers dealers who apply and qualify additional benefits including marketing and sales support, discounts on consumer financing fees and best-in-class training. In the interviews, customers cited the sales leads from Rinnai as the most important function of the program.

“ACE Dealers receive priority listing on the Rinnai.us dealer locator’s search results,” Buss said. “This provides more visibility for their businesses and gives them the opportunity to receive more leads.”

In 2018 and beyond, Rinnai will be putting even more focus on and effort into capturing high-quality leads and passing them on to ACE Dealers.